There are a number of benefits to running a paid search campaign. Here are five reasons why you need search engine marketing for your business.
First, the results are immediate, unlike natural listings resulting from any SEO efforts; your SEM campaign will drive qualified traffic to your site via Google, Yahoo, and MSN as soon as your campaign begins.
Second, unlike some other advertising channels, we have total control throughout your entire campaign from start to finish. With your paid search campaign we can:
- Control the amount you are willing to pay per click
- Choose which keywords or phrases you would like to appear in search results
- Choose which message(s) you would like to show potential visitors
- Target only the countries and regions where you want your ad shown
- Instantly make changes and adjustments to any of the above
1. Drive More sales
Having more traffic to your website will bring more leads and ultimately more sales. The number of people buying products and services online today is staggering and having a paid search campaign will ensure that you are seen by the millions of consumers who use search engines as an entry point to the web.
2. Build Brand Awareness
When people go to Google they usually have an idea about want they are looking for. Using search engine marketing can help your potential customers to find and get more information about your product that they may of heard of or seen in TV or newspaper ads.
3. Make Competitors Unhappy
If your competitors were not happy before they are not going to be happy now with you investing in search engine marketing. Getting that advantage you need you will require improving conversion rates on your website. Converting more visitors will allow you to outbid competitors and reduce your costs in the long run.
4. It’s a deeply demand-driven World
Search is truly demand-driven. People type want they want into the search engine and Google returns what it believes are the most relevant results (ie ‘organic listings’). At the same time matching the user’s search query with Adwords ads (‘sponsored links’). It is these ads if made compelling enough that will entice searchers to click through to your site.
5. It Supports Your Other Marketing Efforts
Most companies allocate an advertising budget to help promote their product and service offerings. Depending on the size of the company, some will use Television, newspapers, and Radio as their primary marketing channel with a link to their website to find more information. Unless you have a well-recognized brand or a short domain name, most people online will use a search engine to find your products or services. Unfortunately, your website is not at the top of the search engines so visitors often move on to your competitors because you were not there.
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